Book a Strategic Intro Call
AnhTu Sam

Founder · Operator · Builder — Bangkok

3 years at McKinsey.
3 startups of my own.

Point me at the work your team shouldn't be doing manually. I'll build AI agents that pick it up — and stay until they're live, monitored, and trusted.

Taking 2–3 new engagements this quarter

Ex-McKinsey/ 3× Founder/ $6M to $20M+ as CPO/ 16 years across Europe & Asia

01 Why it's credible

3 yrs

at McKinsey

Structured judgment for hard technology calls — then carried all the way to the build.

3x

Founder

Built and exited companies across product, teams and capital — three times. Real scar tissue, not slideware.

$20M+

Revenue as CPO

Took one company from $6M to $20M+ in eighteen months. Growth I owned, not advised.

02 What I do

Three ways in — all hands-on.

Less slide deck, more operating partner. I stay close enough to the build that it survives contact with reality.

i.

The Diagnostic

Two weeks inside the business to find the work worth automating — and what it's worth.

ii.

The Build

I build the agents and get them running in your operation: monitored, with someone on your team who owns them.

iii.

Fractional Seat

Ongoing operating leadership for the companies that decide they need this capability permanently.

The arc of an engagement

1

Point

We name the work your team shouldn't be doing manually.

2

Build

I build the agents that pick it up.

3

Monitor

Observability and human oversight, so nothing runs blind.

4

Trust

Your team owns it and trusts it. Then I step back.

03 Point of view

The frontier is full of demos. I care about systems that survive contact with reality.

01

AI agents are easy to demo and hard to operate. The gap between the two is the whole job.

02

Treat an agent like a junior hire — supervise it, review its work, and extend its rope only as it earns trust.

03

Most companies don't need a roadmap for AI. They need the work off their team.

04

Strategy only matters when it changes what actually gets built.

AnhTu Sam

Bangkok · operating across Europe & SE Asia

04 Work with me

Three ways in — priced to set expectations, not to sell.

Starting points, not a menu. Final scope depends on stakes, depth, and involvement.

Start a conversation →
A

The Diagnostic

Two weeks inside the business. I map where the work actually goes and come back with the two or three workflows worth automating, what each is worth, and what it takes to build. The easiest way to start.

Fixed fee

1–3 weeks · credited toward the Build if you proceed

B

The Build

I build the agents and get them running in your operation — monitored, with someone on your team accountable. Your people learn to run it by working alongside me.

Fixed scope

1–3 months

C

Fractional Seat

An operating seat for companies that need senior technology leadership without a full-time hire.

Monthly retainer

1–3 days a week, ongoing

Starting points, not a menu. Final scope depends on stakes and depth of involvement.

AnhTu Sam speaking on stage

05 Talks & Workshops

For rooms that decide, and teams that need to build.

Check availability

"The Deck Was Right. Nothing Happened."

16 years on both sides of the table. The analysis is usually correct; the change usually doesn't come.

"Europe Over-Governs. Asia Over-Ships."

Why the same technology fails in mirror-image ways across the two continents I've worked in.

"I Replaced Half My Own Workflow With Agents. Here's What Broke."

A first-person field report.

Workshops

Hands-on AI-agent workshops for teams — half a day to two days. Your people leave having built and run a working agent, not a slide about one. Taught by someone who uses these tools daily.

06 Writing

Essays on shipping AI agents, running founder-led companies, and building across Europe and Asia.

All writing →

07 Book a call

Bring a real
decision. Leave
with a sharper read.

The intro call is for a Diagnostic, a Build, a fractional seat, or a talk. Nothing scripted, no pitch.

Strategic Intro Call

30 minutes · video

30′
Format
1:1, no slides
For
Founder- & owner-led companies
Based in
Bangkok · GMT+7
Request a time